You Cannot Do Without Search Engine Marketing
December 14, 2009
Digital Marketing for search engines better known as Search Engine Marketing, is undoubtedly the most happening platform for marketing your product or service online. Search Engine Marketing is not just a part of your marketing campaign, it is the most integral part. In fact, it is a must for any Digital Marketing solution. A mammoth number of searches, well over a few billion, is performed by a global audience on the Internet every month. Despite its growing popularity, many people are still unsure about what exactly is search engine marketing.
Well, to put it simply, search engine marketing mainly comprises (PPC) Pay Per Click and SEO (Search Engine Optimization).
Pay Per Click
To choose the right Digital Marketing solution for your brand is not an easy task. A web development consultant will be able to guide you better on what would be the ideal strategy for your company. Pay Per Click is a mode of getting your advertisement placed in the most appropriate places in search engines where probable customers are likely to click. It involves clever ad placements or search engine placements which are paid for by advertisers to showcase their products or services related to what results are being searched. This usually works on a cost per click basis. Marketers find this medium very cost effective because they only pay for actual visitors who visit their website.
Search Engine Optimization (SEO)
Search Engine Optimization is the best answer to any Digital Marketing solution. The ordinary searches are the ones which are targeted in SEO. When a customer uses any search engine, websites are ranked according to the relevance of the search query based on search engine algorithms which compromises of about a hundred variables. This tactic very useful for increasing the visibility of a website in the search engine rankings. Marketers do not have to pay for clicks and they get a flow of very specific traffic to their website which mainly consists of their target audience. Therefore, you cannot think of an online marketing campaign or an Digital Marketing solution without involving the all important search engine marketing.
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