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The Humble Co. Case Study

Eco-Friendly Oral Care Storefront with Global Payments | Shopify

Screenshot of The Humble Co. e-commerce website homepage, featuring a stylish design and a prominent image of an eco-friendly oral care product, reflecting its brand focus on sustainability.
thehumble.co

About the Project

Three diverse young women smiling and posing together, symbolizing the global reach, diverse audience, and community focus of The Humble Co.'s brand.
  • Industry
    Sustainable Personal Care / Oral Hygiene
  • Solution Type
    Direct-to-Consumer (D2C) Shopify Ecommerce Storefront
  • Technologies
    Shopify, Ruby on Rails, HTML5, CSS3, JavaScript
  • Integrations
    Amazon Pay, Google Pay, Klarna, Shopify Pay, PayPal, Venmo, Deliverr, Multilanguage (English, Deutsch, Français), Multi Currency (EUR, GBP, USD, INR, JPY, etc.)

The Challenge

The Humble Co. aimed to establish a global, scalable, and eco-conscious direct-to-consumer storefront with seamless user experience, streamlined logistics, and flexible payment options, all while reinforcing its brand ethos of “clean, kind, simple” oral care.

  1. Brand Mission & Values
    The site reinforces The Humble Co.’s ethos of “clean, kind, simple” oral care, reflecting sustainability and ethical responsibility.
  2. Global Direct-to-Consumer Storefront

    Designed a scalable Shopify platform enabling international reach with multi-currency and multi-language support.
  3. Seamless User Experience

    Created an intuitive, minimalist interface for easy navigation, product discovery, and checkout, aligning with the brand’s balanced aesthetic.
  4. Flexible Payment & Checkout Options
    Integrated modern payment methods, including PayPal, Klarna, Shopify Pay, and Amazon/Google/Apple Pay, for a smooth global purchasing experience.
  5. Efficient Logistics & Fulfillment
    Leveraged Deliver integration for fast, reliable order delivery, ensuring operational efficiency and customer satisfaction worldwide.

Key Pain Points

  • Delivering a premium digital experience aligned with the brand’s minimalist design and sustainability messaging.
  • Offering multiple payment options to cater to diverse global customers.
  • Ensuring efficient fulfillment and delivery across markets.
  • Providing localized shopping experience with relevant currencies and languages.
  • Simplifying back-end operations while maintaining brand authenticity.

Specific Goals

  • Deploy a Shopify-based site optimized for performance and conversion.
  • Enable seamless, global checkout with diverse payment methods.
  • Streamline fulfillment using Deliver for fast shipping.
  • Localize the storefront via language and currency options.
  • Preserve the brand’s minimalist aesthetic and
eco-focused messaging.
A pair of hands gently holding a small green seedling growing in rich soil, symbolizing sustainability, organic growth, and the eco-friendly focus of The Humble Co.'s business challenge.

The Solution

Wisitech delivered a scalable, visually appealing Shopify store with global accessibility, flexible payments, fast fulfillment, and strong brand storytelling.

  1. Shopify Platform
    Built the storefront on Shopify with Ruby on Rails for robust, scalable performance.
  2. Responsive UI Design
    Developed a clean, mobile-friendly interface with HTML5, CSS3, and JavaScript reflecting the brand’s “lagom” philosophy.
  3. Global Accessibility
    Added multi-language and multi-currency support to serve international audiences seamlessly.
  4. Flexible Payments
    Integrated Amazon Pay, Google Pay, Klarna, Shopify Pay, PayPal, and Venmo for smooth global checkout.
  5. Efficient Fulfillment & Brand Storytelling
    Enabled fast delivery via Deliverr and reinforced trust through mission, eco-values, and philanthropy.
  6. Brand Storytelling
    To reinforce transparency and trust, incorporated mission, eco-values, vegan certification, philanthropy (“Humble Smile Foundation”).
A hand holding a magnifying glass over a sprig of fresh herbs or a small plant, symbolizing detailed research, organic product focus, and the precision of the delivered e-commerce solution.

Key Features

A professional person working on a laptop, with a close-up of their hands on the keyboard, illustrating the efficient and modern e-commerce platform and user interaction.
  1. Minimalist, Brand-Aligned Design
    Clean aesthetic reflecting Humble’s values of “less is more,” simplicity, and effective care
  2. Flexible Checkout Options
    Multiple modern payment methods for seamless purchasing.
  3. Localized Experience

    Language and currency toggles enable a thoughtful global shopping journey.
  4. Curated Product Collections

    Showcased categories such as toothbrushes, toothpaste, gifts, bundles, and bestsellers accessible via intuitive navigation
  5. Trust and Transparency
    Clear eco-certifications, vegan labeling, and philanthropic mission involvement (donation to Humble Smile Foundation)
  6. Customer Engagement

    Customer reviews, newsletters, press, and brand portal sections for community building and retention.

Consulting Services

Wisitech provided comprehensive consultation services, including:

  • Business Consulting
    Strategic guidance on internationalization, payment flexibility, and fulfillment partnerships.
  • Business Analysis
    Streamlined customer journey and checkout flows, SEO and navigation optimization, and branding guidance for consistent tone and transparency.
A small group of three people engaged in a casual but focused discussion around a table, symbolizing business consulting, process analysis, and collaborative strategic sessions.
A laptop displaying the improved The Humble Co. website on the screen, highlighting the functional and visual success of the e-commerce redesign and development project.
thehumble.co

Results & Impact

What We Delivered

  • Global Reach
    Multi-currency and multi-language setup positioned the brand for international expansion.
  • Flexible Checkout
    Variety of payment options increased conversion rates and customer satisfaction.
  • Efficient Fulfillment

    Deliver integration reduced shipping times and operational friction.
  • Brand Engagement

    Clear values and transparency fostered trust and customer loyalty.

Impact & Value

  • A clean, emotionally resonant shopping experience that aligns with the brand’s eco-conscious persona.
  • Elevated global purchasing convenience through localized shopping options.
  • Enhanced brand storytelling with mission-driven messaging and certifications.
  • Stronger alignment between customer values (sustainability, simplicity) and brand ethos, reinforcing long-term loyalty and advocacy.

Ready to Build Your Global Ecommerce Store?

Build an eco-conscious D2C platform like The Humble Co. with multi-currency payments, global shipping, and brand storytelling to scale worldwide.

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Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Schedule Enterprise Consultation

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Choose Scale

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Choose Performance

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Choose Grow

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Choose Launch

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Schedule Enterprise Consultation

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Choose Scale

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Choose Performance

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Choose Grow

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

Start with Launch
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