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Affy Health Case Study

Nutrition Newsletters & Handouts for Health Coaches | WordPress/WooCommerce

About the Project

A vibrant display of fresh fruits and vegetables alongside a digital tablet displaying health information, symbolizing the intersection of nutrition and digital health education.
  • Industry
    Health & Wellness Marketing / Nutrition Coaching
  • Solution Type
    Content Personalization and Email Marketing Platform
  • Technologies
    WordPress, WooCommerce, HTML5, CSS3, JavaScript
  • Integrations
    Mailchimp, AffiliateWP, WooCommerce Subscriptions, PayPal & Stripe payment gateways, GA4

The Challenge

Health and wellness professionals, such as dietitians, nutritionists, and health coaches, needed a smarter way to engage their audience without spending hours writing, designing, and scheduling email newsletters.

  1. Target Audience
    Health and wellness professionals, including dietitians, nutritionists, and health coaches.
  2. Engagement Challenge
    Needed a more efficient way to connect with their audience.
  3. Time Constraints
    Creating, designing, and scheduling newsletters was time-consuming.
  4. Personalization Needs
    Struggled to deliver content tailored to each subscriber.
  5. Workflow Inefficiency
    Managing content, design, and email dispatch separately slowed operations.

Key Pain Points

  • Creating consistent, branded newsletters from scratch is time-consuming.
  • Limited capacity to personalize content for subscriber engagement.
  • Managing content, design, and email dispatch separately is inefficient.
  • Desire to keep messaging authentic to each practitioner’s philosophy and voice.

Specific Goals

  • Empower users to quickly select and personalize
pre-written content.
  • Enable seamless dispatch via Mailchimp with minimal clicks.
  • Allow health professionals to share personalized recommendations in PDF or printed handout format.
  • Align newsletter delivery with user branding and tone.
  • Facilitate monetization via subscription and affiliate models (AffiliateWP).
A woman sitting in a kitchen, holding her head in an expression of frustration or stress, symbolizing the complexity and challenges of managing dietary and health issues like diabetes.

The Solution

The platform is a fully integrated newsletter system:

  1. WordPress + WooCommerce power the platform’s front end, user accounts, and subscription management.
  2. Affy Enhancement Tool allows users to:
    • Select pre-written newsletter/handout components (featured articles, recipes, quotes, etc.).
    • Package and send the completed newsletter directly to their Mailchimp list.
    • Download WellNotes™ and share the personalized handout as a PDF, or take a printout and give a physical copy to the customer
  3. Mailchimp Integration handles content delivery, list segmentation, and scheduling.
  4. AffiliateWP adds an affiliate program layer to drive user growth.
tablet-meal-plan-fresh-produce-solution

Key Features

laptop-health-tracking-personalized-nutrition
  1. Extensive Content Library
    Articles, mini-articles, recipes, and quotes, all
pre-written.
  2. Brand Customization
    Logos, headers, colors, and personal notes can be added to newsletters.
  3. Quick Build Flow (“How It Works”):

    a. Choose a template or articles
    b. Personalize (add intro, products, announcements)
    c. Send newsletter via Mailchimp
    d. Download the WellNotes™ handout and share PDF, or take a printout and give to the customer

  4. Subscription Management
    Tiered plans (monthly, unlimited, annual) through WooCommerce.
  5. Affiliate Program
    Users can promote the platform and earn commissions.

Consulting Services

Besides building the corporate website, Wisitech delivered comprehensive consulting and strategic support:

  • Business Consulting
    Strategy on content curation, subscription tiers, and affiliate marketing structure.
  • Business Analysis
    User journeys, workflow optimization, and conversion paths.
two-women-business-consulting-discussion

Results & Impact

What We Delivered

  • Users can create and send newsletters in 5–10 minutes, saving hours each week.
  • Personalized content that enhances trust and credibility.
  • Subscription fees and affiliate referrals that drive growth.
  • Personalized newsletters, leading to an increase in opens, clicks, and forwarding.

Impact & Value

  • A professional, branded platform that reinforces user expertise and connection with their audience.
  • Streamlined process, content selection, download, and sending, all in one place.
  • Strengthened client relationships through consistent, well-crafted communications.
  • Positioned the platform for next-level evolution as
Affy Health, introducing new tools like WellNotes™ for broader educational usage.

Trusted Digital Support for My Healthcare Business

“I wanted to give a big thank you to the whole Wisitech team for your dedication, commitment and more than anything the loyalty and trust that I have with you and your team that when issues arrive you're going to do everything possible to find the right solution. That means so, so much as a business owner of a digital solution service.

It can be overwhelming at times, especially since my background is as dietician. Your commitment to find the solutions is something that gives me confidence that you will always find the right way forward.”

Yvette Quantz, Founder

Affy Health
Lafayette, LA, USA
Personalized Nutrition for Better Health

Ready to Streamline Your Wellness Marketing?

Build a content platform like Affy Health that saves hours 

and delivers personalized, branded communications.

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See How Wisitech Can Accelerate Your Growth

  • Smarter Ecommerce with AI
    Boost sales with AI-driven personalization & automation
  • More Traffic. More Sales
    SEO, SMM & PPC strategies that 
deliver real results
  • Stunning UX/UI Designs
    User-first websites that turn visitors into loyal customers

Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

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helped 250+ companies scale.

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