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Ability Neurotech Case Study

AI-Driven BCI Research & Corporate Website Showcase | WordPress

About the Project

A pair of hands holding a glowing, interconnected digital brain or neural network, symbolizing advanced neurotech, AI-driven solutions, and digital innovation for corporate social responsibility (CSR).
  • Industry
    Neurotechnology / Brain-Computer Interfaces (BCI) / Medical Devices
  • Solution Type
    Corporate & research showcase website built from scratch
  • Technologies
    WordPress, HTML5 / CSS3, JavaScript

The Challenge

Ability Neurotech’s website showcases its mission, advanced AI-driven BCI technology, and expert leadership team to highlight credibility and patient-focused innovation.

  1. Mission-driven Messaging
    The homepage spotlights the tagline “Speak. Move. Live.” and emphasizes restoring essential functions for people with neurological disorders via advanced BCI systems.
  2. About Section
    Introduces Ability Neurotech as a spin-off from the Wyss Center (as of January 2025), focused on a fully implantable, AI-driven, high-resolution BCI system to aid patients with conditions like paralysis and ALS.
  3. Technology Page

    Delivers technical insights – optical broadband neural data capture, battery-less design with induction power, real-time processing, and permanently implantable form factor for patient comfort and home usability.
  4. Team Section

    Profiles the expert leadership team (CEO, VPs of Science, Hardware, Software), plus a renowned Scientific Advisory Board providing credibility and domain authority.

Key Pain Points

  • Communicating highly technical BCI research in an accessible and engaging way for diverse audiences.
  • Establishing credibility and trust among investors, partners, and the scientific community.
  • Showcasing the full scope of technology, patient benefits, and clinical applications without overwhelming users.
  • Creating a polished, professional digital presence that reflects the company’s cutting-edge innovation.
  • Ensuring scalable, easy-to-manage website architecture for future content expansion, news, and clinical updates.

Specific Goals

  • Build a WordPress-based corporate website from scratch, emphasizing scalability and easy content management.
  • Highlight Ability Neurotech’s mission, AI-driven BCI technology, and patient-focused impact clearly across all pages.
  • Present technical details and innovations in an accessible, visually appealing format for both scientific and general audiences.
  • Showcase the leadership team and advisory board to reinforce credibility, authority, and global expertise.
  • Design a clean, intuitive user experience with clear hierarchy, responsive design, and structured navigation.
A colorful, glowing three-dimensional representation of a human head and neural network against a dark background, symbolizing the complex, high-tech challenges in the neurotech and AI domain.

The Solution

Ability Neurotech’s website was built from scratch on WordPress, combining clean design, responsive interactivity, and scalable architecture. The site delivers a professional, high-tech narrative with clear hierarchy and globally credible messaging.

  1. Scalable WordPress Development

    Custom WordPress development provides scalable content management and easy updates.
  2. Interactive & Responsive Features

    HTML5/CSS3 ensures semantic structure, clean visuals, and accessible design.
  3. Dynamic User Interactions
    JavaScript enables interactive navigation, animations, and responsive behavior.
  4. Structured Content & Intuitive UX

    Thoughtful content strategy and UX offer a clear hierarchy, guiding users from mission to technology and team.
  5. Global Credibility & Professional Tone
    Professional tone and visual anchor points reinforce credibility, trust, and international appeal.
A glowing lightbulb inside a digital, wireframe human head on a dark background, symbolizing a breakthrough idea, technical innovation, and the successful neurotech solution delivered.

Key Features

A laptop screen displaying a web interface with a digital brain visualization, surrounded by text and data, illustrating the user-friendly interface and the technical features of the neurotech platform.
  1. Authority & Trust

    Built from top-level research credentials, the site instills confidence among potential partners, investors, and scientific peers.
  2. Simplified User Journey
    With only a few main content categories, users can navigate fluidly and find relevant information efficiently.
  3. Scalable Architecture

    WordPress allows for easy expansion, adding blog/news, clinical trials, downloads, or investor updates later on.

Consulting Services

Beyond developing the corporate website, Wisitech provided:

  • Brand & Messaging Consulting

    Advised on clear, mission-driven messaging to effectively communicate cutting-edge BCI technology and patient-focused impact to scientific, investor, and general audiences.
  • Content Strategy & UX Guidance

    Mapped user journeys, structured content hierarchy, and optimized page layouts to ensure complex technical information is accessible and engaging.
  • Leadership & Credibility Positioning

    Highlighted the expertise of the executive team and Scientific Advisory Board, establishing authority and trust across global audiences.
  • Technical Architecture Planning

    Recommended scalable WordPress architecture to accommodate future blog/news updates, clinical trial announcements, and downloadable resources.
  • International Professionalization

    Guided visual design and tone to reinforce a polished, globally credible digital presence suitable for investors, partners, and scientific peers.
A group of professionals having a focused meeting around a table, looking at a laptop, symbolizing business and IT consulting services, strategic discussions, and collaborative planning.

Results & Impact

What We Delivered

  • Fully custom WordPress site with scalable content management and intuitive UX.
  • Clear presentation of BCI technology, clinical applications, and patient benefits.
  • Structured team and advisory board profiles reinforcing credibility and trust.
  • Responsive design with interactive features for seamless desktop and mobile experiences.
  • Visual anchor points and professional tone enhancing global authority.
  • Personalized content that enhances trust and credibility.
  • Subscription fees and affiliate referrals that drive growth.
  • Personalized newsletters, leading to an increase in opens, clicks, and forwarding.

Impact & Value

  • Strengthened Ability Neurotech’s brand as a leading AI-driven BCI innovator.
  • Improved engagement with investors, partners, and scientific audiences through accessible technical storytelling.
  • Simplified content management enables efficient updates and ongoing communication of research milestones.
  • Enhanced user confidence and trust with a polished, authoritative online presence.
  • Positioned the website as a scalable platform for future growth, including blogs, clinical updates, and downloadable resources.

Ready to Showcase Your Technology?

Create a professional website like Ability Neurotech that communicates
complex innovations and establishes stakeholder authority.

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  • Smarter Ecommerce with AI
    Boost sales with AI-driven personalization & automation
  • More Traffic. More Sales
    SEO, SMM & PPC strategies that 
deliver real results
  • Stunning UX/UI Designs
    User-first websites that turn visitors into loyal customers

Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

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