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DesignBoat Digital Marketing Case Study

Boosting UI/UX Course Enrollments | SEO & Google Ads

Target: Students, Graduates, & Professionals Primary Market: India
designboatschool.in

About the Project

A hand writing "CREATIVE DESIGN" on paper surrounded by design tools, symbolizing the focus on design education and creativity.
  • Industry

    Education & Training

    DesignBoat UI/UX School offers design courses for students, graduates, and professionals across India. Facing competition from established schools, the institute aimed to increase enrollments through a stronger digital presence.
  • Solution Type

    Integrated Digital Marketing (SEO + Google Ads)

The Challenge

The institute required a unified digital marketing approach to boost enrollments, enhance visibility, and maximize ROI across channels.

  1. Enrollment Growth

    Drive more inquiries and course sign-ups from students and professionals.
  2. Market Visibility
    Improve presence in a competitive design training landscape.
  3. ROI Optimization

    Generate measurable returns from organic and paid digital campaigns.

Key Pain Points

  • Underperforming SEO and Google Ads campaigns with
low ROI.
  • Limited inquiries from students, graduates, and working professionals.
  • Strong competition from well-known design training providers in India.

Specific Goals

  • Develop a robust SEO strategy to improve rankings for high-intent, geo-targeted keywords.
  • Launch content marketing initiatives to engage prospective learners.
  • Optimize Google Ads campaigns to maximize conversions and reduce wasted spend.
figure climbing book stairs growth-challenge

The Solution

Wisitech implemented a comprehensive strategy combining organic growth through SEO and targeted paid campaigns via Google Ads.

  1. Keyword Strategy & On-Page SEO

    Identified high-intent keywords and optimized website pages for local and course-specific searches to improve search visibility.
  2. Content Marketing

    Launched a blog with thought-leadership content on UI/UX careers, design trends, and upskilling opportunities to engage prospective students.
  3. Off-Page SEO & Local Presence

    Built authority through guest features, backlinks, local listings, and Google Business Profile optimization to enhance lead quality and local discovery.
  4. Google Ads Campaign Optimization

    Audited and restructured underperforming campaigns, refined targeting, and focused on geo-specific audiences to maximize course enrollments.
  5. Creative Development & Conversion Tracking

    Designed compelling ad creatives with clear CTAs and implemented A/B testing and advanced tracking to continuously optimize conversions.
A hand drawing a lightbulb on a notepad, surrounded by sticky notes, symbolizing the strategic solution and creative digital marketing concepts delivered.

Key Features

A close-up of a person's hands working on a laptop in a modern, light-filled office, illustrating the digital platform and user experience features.
  1. SEO Enhancements

    Optimized course pages and blog content with
high-intent, geo-targeted keywords to boost visibility in competitive search results.
  2. Content Marketing

    Published thought-leadership blogs on UI/UX trends, career guidance, and upskilling opportunities to engage prospective students.
  3. Google Ads Strategy

    Refined paid campaigns with geo-targeting, A/B testing, and compelling creatives to maximize enrollments
and ROI.
  4. Off-Page SEO & Local Presence

    Built backlinks, guest features, and Google Business Profile optimization to improve lead quality and local discovery.
  5. Conversion Optimization

    Implemented clear CTAs, advanced tracking, and campaign monitoring to continuously enhance student inquiry and enrollment rates.

Consulting Services

Wisitech provided strategic consultation services, including:

  • Brand Positioning

    Positioned DesignBoat as a premier UI/UX institute for students, graduates, and professionals seeking career advancement.
  • Competitor Benchmarking

    Analyzed other design institutes and digital marketing strategies to refine targeting and messaging.
  • Analytics & Performance Monitoring

    Tracked SEO rankings, ad conversions, and website engagement to continuously optimize campaigns and maximize ROI.
Two professionals discussing a project intensely over a laptop, symbolizing consulting, strategy, and collaborative project planning for digital marketing.
A laptop displaying the improved DesignBoat website on the screen, highlighting the functional and visual success of the digital marketing project.
designboatschool.in

Results & Impact

What We Delivered

  • Increased inquiries and enrollments through improved SEO and paid campaigns.
  • Strengthened online visibility in India’s competitive design education market.
  • Enhanced engagement via blogs, local listings, and creative ad content.
  • Optimized ROI from combined organic and paid digital channels.
  • Built a sustainable pipeline of prospective students for future courses.

Impact & Value

  • Positioned DesignBoat as a leading UI/UX training provider in India.
  • Increased student trust and awareness through targeted content and campaigns.
  • Enabled scalable enrollment growth through data-driven digital marketing strategies.

Ready to Boost Your Course Enrollments?

Build a digital marketing strategy like DesignBoat that combines SEO 

and Google Ads to increase student inquiries and maximize ROI.

Free Consultation
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    Boost sales with AI-driven personalization & automation
  • More Traffic. More Sales
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deliver real results
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    User-first websites that turn visitors into loyal customers
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Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Schedule Enterprise Consultation

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Choose Scale

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Choose Performance

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Choose Grow

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Choose Launch

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Schedule Enterprise Consultation

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Choose Scale

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Choose Performance

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Choose Grow

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

Start with Launch
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