Wisitech 26 Years Digital Excellence

26+ Years of Empowering Client Success

Transform your business with Wisitech’s AI-powered digital solutions.

Israel Patent Attorneys Association (IPAA)Case Study

Bilingual Membership Web App for IP Professionals | WordPress/WooCommerce

About the Project

hands holding digital network innovation
  • Industry
    Israel’s intellectual property ecosystem
  • Solution Type
    Membership Portal & Professional Resource Platform
  • Technologies
    Figma, WordPress/WooCommerce, PHP, MySQL, HTML5, CSS3, JavaScript
  • Integrations
    Payplus, Morning (Green Invoice), WooCommerce, WPML (Hebrew ↔ English)

The Challenge

IPAA needed a modern bilingual (English & Hebrew) web app to manage memberships, payments, and resources while enhancing professional accessibility and credibility.

  1. Membership Management
    Enables seamless member registration, secure payment processing, and automated renewals through an integrated membership system.
  2. Resource Access
    Offers an extensive repository including attorney directories, intellectual property guides, legal news, and event updates for professionals.
  3. Bilingual Accessibility
    Delivers a fully bilingual experience in Hebrew and English, ensuring accessibility, inclusivity, and professional credibility across audiences.

Key Pain Points

  • Managing paid memberships and renewals efficiently.
  • Streamlining payment processing and accounting workflows.
  • Offering content and interfaces in both Hebrew and English.
  • Structuring a platform rich in legal content, event schedules, FAQs, and professional resources.

Specific Goals

  • Build a secure, membership-enabled WordPress-based portal from scratch.
  • Consolidate payments and invoice accounting via integrated add-ons.
  • Serve both Hebrew and English-speaking users seamlessly.
  • Offer comprehensive, navigable content including attorney search, publications, events, and news.
A distressed man sitting at a desk with his hands holding his head in frustration, symbolizing the complexities and challenges of managing a multi-lingual, high-stakes professional association portal.

The Solution

Wisitech built a bilingual WordPress/WooCommerce membership platform with integrated payments, accounting, and rich legal resources for professionals and the public.

  1. Developed a custom WordPress/WooCommerce infrastructure handling:
    • Paid membership sign-ups, expirations, and renewals.
    • Secure payment processing using Payplus, with invoice
generation via the Morning (Green Invoice) accounting integration.
  2. Enabled multilingual site navigation and content using WPML, supporting Hebrew and English versions of all site pages.
  3. Built front-end pages with HTML5, CSS3, and JavaScript for responsive and accessible UX.
  4. Created diverse content modules:
    • Attorney Directory
      Filter by district and specialty for users to search licensed attorneys
    • Media Center
      News, IP publications, blog, and court decisions for legal professionals
    • Member Center & Events
      Member login area, event registration, educational webinars, and IP-first resources.
    • Educational Resources
      IP basics (FAQs, patent process, etc.) for broader community reach.
A glowing lightbulb emerging from a laptop screen, held by a hand, symbolizing a bright idea, successful innovation, and the technical solution delivered for the portal.

Key Features

person holding glowing digital sphere-key feature
  1. Membership Subscription Portal
    Seamless registration and payment, with automated renewals.
  2. Accounting Workflow
    Invoices and receipts issued via integrated Morning
(Green Invoice) system.
  3. Bilingual Experience
    Full site functionality in Hebrew and English via WPML.
  4. Attorney Search Tool
    Filterable directory by geographic district and technology field.
  5. Resource-Rich Content Hub

    Media center, event listings, IP guides, and legal publications.
  6. User-friendly UX

    Clear navigation tailored to both professionals and the general public.

Consulting Services

In addition to building the corporate website, Wisitech delivered:

  • Business Consulting
    Strategy for membership tiers, pricing, and retainer models.
  • Business Analysis
    Defined user journeys for different segments, attorneys, members, and public users (e.g., attorneys search, professionals attending events, general users seeking
IP info).
professionals business consulting-meeting

Results & Impact

What We Delivered

  • Increased membership acquisition and renewal rates via streamlined onboarding.
  • Efficient administrative workflows for payment processing and accounting.
  • Broader reach among professionals through dual-language accessibility.
  • Enhanced engagement via resources, attorney directory, and events.

Impact & Value

  • A professional and credible digital presence showcasing IPAA’s expertise in IP law.
  • Improved member experience through clear navigation, payment ease, and multilingual access.
  • Stronger public trust through transparent resources and accessible information.
  • Support for IP community growth, education, and professional development.

Exceeding Expectations with Exceptional Efforts

“I want to express my sincere appreciation for your exceptional efforts on this project. The site is nothing short of amazing, surpassing our expectations. Thank you for your dedication, hard work, and commitment to delivering a stellar product.”

Rimma Pugatsch Shendelzon

Rimma Pugatsch Shendelzon

Chairman
Israel Patent Patent Attorneys Association
Tel Aviv - Jaffa, Israel

Ready to Build Your Membership Platform?

Create a membership portal like IPAA that streamlines membership management,
payments, and multilingual community resources.

Unlock Growth banner with tagline Supercharge Your Business Without Increasing Your Team and Free Consultation button

See How Wisitech Can Accelerate Your Growth

  • Smarter Ecommerce with AI
    Boost sales with AI-driven personalization & automation
  • More Traffic. More Sales
    SEO, SMM & PPC strategies that 
deliver real results
  • Stunning UX/UI Designs
    User-first websites that turn visitors into loyal customers

Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

The small business Digital Playbook

Your 5-Step
Digital Growth Playbook

Learn the exact strategies that helped 250+ companies scale.

You’ll also get occasional tips. Unsubscribe anytime Privacy Policy

Transform your business with Wisitech’s AI-powered digital solutions.
Digital Growth Playbook

Your 5-Step
Digital Growth Playbook

Learn the exact strategies that
helped 250+ companies scale.

You’ll also get occasional tips.
Unsubscribe anytime. Privacy Policy.