Affy Health Case Study

Nutrition Newsletters & Handouts for Health Coaches | WordPress/WooCommerce

About the Project

Industry
Health & Wellness Marketing / Nutrition Coaching
Solution Type
Content Personalization and Email Marketing Platform
Technologies
WordPress, WooCommerce, HTML5, CSS3, JavaScript
Integrations
Mailchimp, AffiliateWP, WooCommerce Subscriptions, PayPal & Stripe payment gateways, GA4

The Challenge

Health and wellness professionals, such as dietitians, nutritionists, and health coaches, needed a smarter way to engage their audience without spending hours writing, designing, and scheduling email newsletters.

Target Audience 
Health and wellness professionals, including dietitians, nutritionists, and health coaches.
Engagement Challenge 
Needed a more efficient way to connect with their audience.
Time Constraints 
Creating, designing, and scheduling newsletters was time-consuming.
Personalization Needs 
Struggled to deliver content tailored to each subscriber.
Workflow Inefficiency 
Managing content, design, and email dispatch separately slowed operations.

Key Pain Points

Creating consistent, branded newsletters from scratch is time-consuming.
Limited capacity to personalize content for subscriber engagement.
Managing content, design, and email dispatch separately is inefficient.
Desire to keep messaging authentic to each practitioner’s philosophy and voice.

Specific Goals

Empower users to quickly select and personalize pre-written content.
Enable seamless dispatch via Mailchimp with minimal clicks.
Allow health professionals to share personalized recommendations in PDF or printed handout format.
Align newsletter delivery with user branding and tone.
Facilitate monetization via subscription and affiliate models (AffiliateWP).

The Solution

The platform is a fully integrated newsletter system:

WordPress + WooCommerce power the platform’s front end, user accounts, and subscription management.
Affy Enhancement Tool allows users to:
- Select pre-written newsletter/handout components (featured articles, recipes, quotes, etc.).
- Package and send the completed newsletter directly to their Mailchimp list.
- Download WellNotes™ and share the personalized handout as a PDF, or take a printout and give a physical copy to the customer
Mailchimp Integration handles content delivery, list segmentation, and scheduling.
AffiliateWP adds an affiliate program layer to drive user growth.

Key Features

Extensive Content Library
Articles, mini-articles, recipes, and quotes, all pre-written.
Brand Customization
Logos, headers, colors, and personal notes can be added to newsletters.
Quick Build Flow (“How It Works”):
a. Choose a template or articles
b. Personalize (add intro, products, announcements)
c. Send newsletter via Mailchimp
d. Download the WellNotes™ handout and share PDF, or take a printout and give to the customer
Subscription Management
Tiered plans (monthly, unlimited, annual) through WooCommerce.
Affiliate Program
Users can promote the platform and earn commissions.

Consulting Services

Besides building the corporate website, Wisitech delivered comprehensive consulting and strategic support:

Business Consulting
Strategy on content curation, subscription tiers, and affiliate marketing structure.
Business Analysis
User journeys, workflow optimization, and conversion paths.

Results & Impact

What We Delivered

Users can create and send newsletters in 5–10 minutes, saving hours each week.
Personalized content that enhances trust and credibility.
Subscription fees and affiliate referrals that drive growth.
Personalized newsletters, leading to an increase in opens, clicks, and forwarding.

Impact & Value

A professional, branded platform that reinforces user expertise and connection with their audience.
Streamlined process, content selection, download, and sending, all in one place.
Strengthened client relationships through consistent, well-crafted communications.
Positioned the platform for next-level evolution as Affy Health, introducing new tools like WellNotes™ for broader educational usage.

Trusted Digital Support for My Healthcare Business

“I wanted to give a big thank you to the whole Wisitech team for your dedication, commitment and more than anything the loyalty and trust that I have with you and your team that when issues arrive you're going to do everything possible to find the right solution. That means so, so much as a business owner of a digital solution service.

It can be overwhelming at times, especially since my background is as dietician. Your commitment to find the solutions is something that gives me confidence that you will always find the right way forward.”

Ready to Streamline Your Wellness Marketing?

Build a content platform like Affy Health that saves hours  
and delivers personalized, branded communications.