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CRISMA Digital Marketing Case Study

Healthcare Shadowing SEO & Social Media Marketing

About the Project

A doctor's hands reviewing notes on a clipboard with a stethoscope and medical chart, symbolizing professional healthcare marketing and strategy.
  • Industry
    Healthcare Education & Shadowing Programs
  • Solution Type
    Comprehensive digital marketing services to generate qualified leads
    • SEO (optimized for visibility in Google Search, ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude)
    • Content Marketing
    • Social Media Marketing

The Challenge

CRISMA needed a cohesive digital marketing strategy to boost awareness, generate quality leads, and establish trust as a premier destination for international medical shadowing and volunteer programs.

  1. Awareness Gap
    CRISMA required greater visibility for its shadowing, volunteering, and internship programs among international students.
  2. Lead Generation
    The organization needed a strategy to attract and convert high-quality leads into program enrollments.
  3. Credibility & Trust

    CRISMA aimed to establish itself as a reputable destination for medical shadowing and volunteer opportunities in Mexico.

Key Pain Points

  • Weak Google search presence for critical terms like “medical shadowing abroad,” “physical therapy shadowing,” and “volunteer medical programs”
  • Absent from AI-powered search platforms (Google AI Overviews, Gemini, and ChatGPT responses)
  • Fragmented social media presence without consistent branding or targeted messaging.
  • Missing program-specific landing pages optimized for student recruitment and conversion

Specific Goals

  • Develop a comprehensive SEO strategy for sustained visibility and traffic growth.
  • Implement content marketing (blogs, optimized pages) to target specific student segments.
  • Build social media campaigns that highlight CRISMA’s unique offerings and new partnerships.
A stethoscope coiled around a red cross on a clipboard, symbolizing the key challenges of digital marketing, brand recognition, and growth in the healthcare sector.

The Solution

Wisitech designed and executed a 360° digital marketing strategy combining SEO, content development, and social media optimization.

  1. SEO & Content Optimization
    Researched high-intent keywords, optimized landing pages, and created blogs to address student queries about shadowing and volunteering programs.
  2. On-Page Strategy
    Developed dedicated program pages with structured content, meta titles, and descriptions to improve search visibility and drive relevant traffic.
  3. Social Media Marketing
    Implemented Instagram and LinkedIn content calendars featuring student stories, clinical facilities, program benefits, and cultural experiences.
  4. Partnership Promotion
    Highlighted the CRISMA–The Clinic SMA collaboration across digital channels to strengthen credibility and attract international students.
  5. Third-Party & Outreach Channels
    Placed content on relevant third-party portals and leveraged storytelling to expand reach, boost engagement, and generate quality leads.
  6. Program Showcase
    Created concise, engaging content highlighting CRISMA’s Medical Shadowing, Volunteering, and Internship programs, emphasizing hands-on experience, skill development, and immersive exposure to patient care and clinical workflows to attract prospective students.
A hand holding a glowing white cross in its palm, symbolizing hope, healing, and the successful delivery of a digital marketing solution for a healthcare brand.

Key Features

A 3D illustration of a glowing red heart on a white background, symbolizing the key features focused on patient care, connection, and emotional brand development.
  1. SEO Enhancements

    Keyword-driven blog and landing page optimization.
  2. Content Development

    Educational blogs, optimized program pages, and copywriting focusing on medical shadowing, volunteering, and internship programs.
  3. Social Media Strategy
    Calendar-driven posting on Instagram and LinkedIn with tailored storytelling.
  4. 3rd Party Portals

    Placement on relevant third-party websites to expand reach.

Consulting Services

Wisitech provided strategic consultation services, including:

  • Brand Positioning
    Framed CRISMA as both a rehabilitation center and an international education destination.
  • Competitive Benchmarking
    Analyzed competitor programs abroad to refine messaging.
  • Analytics Setup
    Monitored SEO performance, lead quality, and social engagement to optimize campaigns continually.
Two professionals discussing a project over a laptop, with one holding a cup, symbolizing consulting services and collaborative strategy sessions.

Results & Impact

What We Delivered

  1. Achieved top 10 Google rankings for shadowing and volunteer-related keywords, plus visibility across major AI search platforms (ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude)
  2. Increased qualified leads from North America seeking healthcare shadowing opportunities
  3. Enhanced brand credibility through a professional online presence and trusted partnerships
  4. Stronger social media engagement showcasing CRISMA’s facilities, student experiences, and impact stories
  5. Established sustainable lead pipelines through strategic content distribution (social media and third-party blogs)

Impact & Value

  1. Positioned CRISMA as a premier international destination for medical and physical therapy shadowing
  2. Built credibility and trust among pre-med students through strategic partnership visibility (The Clinic SMA)
  3. Strengthened competitive positioning against larger international shadowing providers through enhanced digital presence
  4. Increased program awareness by showcasing Medical Shadowing, Volunteering, and Internship opportunities with compelling content
  5. Attracted qualified North American healthcare students through targeted messaging that emphasizes hands-on clinical experience

Wisitech's Digital Media Marketing is Helping Get Daily Inquiries

"Thank you so much for all your hard work. I wanted to let you know that over the last few weeks, requests for medical shadowing and volunteer work have increased, and I have received many more emails. Almost on a daily basis, somebody is requesting to find out more about medical shadowing and volunteering at CRISMA.”

Kirsten Frosh, M.A.

Clinical Education Consultant
CRISMA
San Miguel de Allende, Mexico
Neurological & Physiological Rehabilitation Center

Ready for CRISMA-Style Marketing?

Drive qualified leads through SEO, content marketing, and social media

to grow your healthcare education programs.

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See How Wisitech Can Accelerate Your Growth

  • Smarter Ecommerce with AI
    Boost sales with AI-driven personalization & automation
  • More Traffic. More Sales
    SEO, SMM & PPC strategies that 
deliver real results
  • Stunning UX/UI Designs
    User-first websites that turn visitors into loyal customers

Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

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