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Innefu Labs Case Study

Corporate Site Design & Development | WordPress

Screenshot of the new Innefu Labs website homepage: "Empowering National & Cyber Security With AI-driven Data Analytics" with a call-to-action button, reflecting a focus on advanced cybersecurity solutions.
innefu.com

About the Project

A man in a dark hoodie intently working on a laptop in a secure, digital environment, symbolizing a cybersecurity professional or data analyst focused on AI-driven data analytics for national security.
  • Industry
    Cybersecurity & AI-driven Data Analytics
  • Solution Type
    Lead Generation & Product Showcase Website
  • Technologies
    Figma, WordPress, Elementor Pro, HTML5/CSS3, JavaScript
  • Integrations
    Google API, EngageBay CRM

The Challenge

Innefu Labs needed a modern, SEO-optimized website to clearly articulate their sophisticated cybersecurity and AI solutions to government, defense, and enterprise audiences.

The project aimed to:

  1. Strengthen brand credibility
  2. Establish thought leadership
  3. Attract qualified leads with strong conversion potential
  4. Streamline marketing workflows

Key Pain Points

  • Difficulty in simplifying highly technical solutions for diverse audiences.
  • Need for strong credibility and authority in a sensitive industry.
  • Requirement to showcase global reach, certifications, and success stories.
  • Ensuring seamless lead generation and marketing automation.

Specific Goals

  • Build a scalable, future-proof website from scratch.
  • Showcase flagship products (Prophecy & AuthShield)
with clarity.
  • Position Innefu as a thought leader through blogs, news, and resources.
  • Integrate EngageBay for lead capture and streamline marketing workflows.
Two hands fitting the last piece into a white jigsaw puzzle, symbolizing the successful completion of a complex digital transformation project, solving a challenge, or a partnership bringing all elements together.

The Solution

Wisitech designed and developed a custom WordPress website using Elementor Pro, delivering a visually compelling, fully responsive platform optimized for user experience and lead conversion.

  1. Strategic UX/UI Design
    Crafted an intuitive information architecture showcasing company overview, solutions, products, target industries, and thought leadership content.
  2. CRM Integration
    Seamlessly integrated EngageBay CRM to automate lead capture, tracking, and nurturing workflows.
  3. Analytics & Tracking
    Deployed Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive performance tracking and user behavior insights.
  4. Content Hub Development
    Built a scalable content management system for blogs, press releases, and media coverage to support ongoing thought leadership initiatives.
  5. Custom Development
    Implemented tailored HTML5/CSS3 styling to ensure a polished, brand-aligned, and secure user experience across all devices.
A hand sticking a yellow note with a drawn lightbulb icon onto a clear surface, representing a moment of creative insight, a breakthrough idea, or the strategic solution delivered.

Key Features

A close-up view of a hand pointing to a digital dashboard on a laptop screen displaying a complex network map and data visualizations, illustrating data analytics, tracking, and insights from the website.
  1. Industry-focused Pages
    Tailored for law enforcement, defense, retail, and enterprises.
  2. Product Highlights
    Dedicated product pages with detailed feature sets.
  3. Recognition & Awards
    Showcasing global credibility and compliance.
  4. Thought Leadership Hub
    Blogs and newsroom to share insights.
  5. Lead Capture

    Strategic CTAs with EngageBay forms integrated throughout.
  6. Responsive Design
    Optimized for all devices and browsers.

Consulting Services

Alongside development, we provided:

  • Business Consulting
    Guidance on content hierarchy and product positioning.
  • Business Analysis
    Mapping user journeys and defining lead generation pathways.
A group of four professionals in a modern office having a focused discussion around a table, symbolizing a consulting session and collaborative strategic planning.
Screenshot of the new Innefu Labs website homepage: "Empowering National & Cyber Security With AI-driven Data Analytics" with a call-to-action button, as seen in the main banner.
innefu.com

Results & Impact

What We Delivered

  • Conversion-optimized website with strategic UX/UI
  • Automated lead capture and CRM integration
  • Comprehensive analytics and tracking infrastructure
  • Scalable content management system

Impact & Value

  • Transformed Innefu’s digital presence from outdated to industry-leading
  • Simplified complex AI/cybersecurity messaging for
non-technical stakeholders
  • Enabled the marketing team to update content 5x faster than the previous platform
  • Positioned brand for global expansion with
multilingual-ready architecture

Ready to Transform Your Corporate Website?

Build a conversion-focused website like Innefu Labs
that
clearly communicates complex solutions and generates quality leads.

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    Boost sales with AI-driven personalization & automation
  • More Traffic. More Sales
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deliver real results
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    User-first websites that turn visitors into loyal customers
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Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Schedule Enterprise Consultation

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Choose Scale

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Choose Performance

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Choose Grow

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Choose Launch

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Schedule Enterprise Consultation

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Choose Scale

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Choose Performance

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Choose Grow

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

Start with Launch
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