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QuickTrick Alignment Digital Marketing Case Study

Digital Strategy, SEO, Google Ads, Email Marketing & Conversion Optimization

About the Project

Wisitech case study image showing a mechanic using QuickTrick Alignment tools on a sports car wheel, highlighting Automotive Accessories and the digital strategy partnership.
  • Industry
    Automotive Tools & Accessories
    (Portable Wheel Alignment)
  • Company
    QuickTrick Alignment manufactures portable wheel alignment systems for DIY enthusiasts, repair shops, and fleet operators globally, with kits for cars, RVs, buses, and powersports vehicles.
  • Partnership
    Collaborated with Wisitech to enhance digital presence, streamline product discovery, clarify kit options, and boost ecommerce conversions through comprehensive SEO, Google Ads, Email marketing, UX optimization, and conversion-focused content strategies.

The Challenge

QuickTrick needed a unified digital marketing strategy that would attract high-intent buyers, simplify the decision-making process across multiple product types, and increase conversions.

Key Pain Points

  • Users struggled to differentiate between DIY kits and Fleet/RV/Off-Road kits.
  • Complex product variations created friction and decision paralysis during purchasing.
  • Large catalog and image-heavy pages affected performance and bounce rate.
  • Lack of educational content increased dependency on customer support queries.

Specific Goals

  • Improve organic visibility and product rankings for automotive tool and alignment-related keywords.
  • Strengthen conversion pathways for different buyer segments, including DIY, fleet/commercial, and motorsports users.
  • Use content to educate buyers and reduce confusion around variations.
  • Increase completed checkout rate and reduce abandoned carts.
The challenge for QuickTrick Alignment was simplifying the complex decision-making process for high-intent buyers across DIY and fleet alignment kits.

The Solution

Wisitech executed a 360° digital marketing program combining SEO, Google Ads, Email marketing, UX improvements, and content strategy aligned with conversion goals.

  1. SEO & Keyword Strategy
    Researched high-intent keywords across DIY, automotive tools, alignment equipment, fleet maintenance, and motorsports, mapping them to product and category pages for ranking opportunities.
  2. Conversion-Focused UX Improvements
    Analyzed drop-off points in the user journey and optimized navigation, product categorization, and filtering to guide users toward the right kit faster.
  3. Educational Content for Sales Enablement
    Created content that addresses buying concerns, including comparison charts, FAQs, usage videos, and benefit-focused product descriptions.
  4. Checkout Optimization
    Streamlined calls to action and ensured seamless payment gateway flow (Stripe, PayPal, Google Pay) to reduce cart abandonment.
Wisitech's 360° digital marketing solution for QuickTrick, combining SEO, Google Ads, and Conversion-Focused UX Improvements to reduce cart abandonment.

Key Features

QuickTrick Alignment case study image showing a green car on a lift, highlighting SEO Enhancements, Content Strategy, and Performance Optimization as key platform features.
  1. SEO Enhancements

    Improved keyword targeting, optimized product and category metadata, strengthened internal linking.
  2. Conversion Optimization

    Designed intuitive product comparison and category segmentation to shorten decision paths.
  3. Content Strategy
    Used videos, guides, FAQs, and blogs to educate buyers and reduce pre-purchase friction.
  4. Performance Optimization
    Improved load times across image-heavy product pages.
  5. Ongoing Digital Maintenance
    Continuous monitoring, campaign updates, and seasonal banner promotions.

Consulting Services

Wisitech provided consulting support across:

  • Digital Analytics & Reporting
    Tracking performance metrics such as CTR, keyword movement, engagement, and checkout drop-off rates.
  • Competitive Benchmarking
    Analysis of competing automotive tool brands and alignment equipment companies.
  • Brand Messaging Optimization
    Focused on clarity, confidence, and problem-solving for buyer segments (DIY vs. fleet/commercial).
Wisitech consulting services in action, showing a team meeting to discuss Business Analysis, UX Consulting, and Performance Audits for the QuickTrick platform.

Results & Impact

What We Delivered

  • Increased revenue by 60%
  • #1 ranking for key product and category pages
  • Increased sales while reducing CPA through optimized Google Ads campaign
  • Streamlined shopping path for variation-heavy products
  • Content-driven conversion improvement
  • Reduction in pre-purchase support queries

Impact & Value

  • Increased ecommerce conversions and order value
  • Improved product understanding and reduced decision fatigue
  • Strengthened digital presence and sales authority in the automotive tools niche

A Wonderful Partner for Any Business

“Wisitech has been handling our web development, SEO, Facebook shopping catalog etc. for years. I cannot ask for a better partnership and a better team. 

Wisitech has extensive knowledge and is available both day and night whenever problems arise. They have taken the time to learn about our products to better position us for high sales.

Tess Winningham, CEO & Co Founder

QuickTrick Alignment, Alabama, USA
Portable wheel alignment tools manufacturer

Ready to Increase Ecommerce Conversions?

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and converts visitors into customers.

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  • Smarter Ecommerce with AI
    Boost sales with AI-driven personalization & automation
  • More Traffic. More Sales
    SEO, SMM & PPC strategies that 
deliver real results
  • Stunning UX/UI Designs
    User-first websites that turn visitors into loyal customers

Enterprise Package

$1,299–$1,499/mo

For shops doing $40K+/month or managing multiple brands

What You Get

  1. Product optimization: 100 per month
  2. New product listings: 30  per month
  3. Professional graphic design support
  4. Daily Etsy Ads optimization
  5. Trend + competitor gap analysis
  6. Annual promotions calendar
  7. Customer service workflow templates
  8. Policies optimization
  9. Senior Etsy specialist
  10. Email + monthly strategy call
  11. Custom reporting dashboards

Focus

Become the top shop in your niche with full-service support.

Perfect for

High-volume shops aiming to dominate their category.

Scale Package

$899/mo

For shops doing $25K–40K/month

What You Get

  • Product optimization: 60 per month
  • New product listings: 20 per month
  • All 13 tags + long-tail + seasonal strategy
  • Weekly Etsy Ads optimization
  • Trend & niche analysis
  • Seasonal promotional campaigns
  • Shop branding recommendations
  • Conversion optimization suggestions
  • Star Seller optimization
  • Priority support (12-hour response)
  • Custom analytics dashboard

Focus

Aggressive scaling with SEO + ads + branding systems.

Perfect for

Fast-growing shops needing aggressive scaling systems.

Performance Package

$499/mo

For shops doing $15K–25K/month, ready for Etsy Ads

What You Get

  • Product optimization: 40 per month
  • New product listings: 12  per month
  • All 13 tags optimized (full keyword universe)
  • Etsy Ads setup + basic monthly management
  • Competitor keyword mapping
  • Seasonal keyword strategy
  • Monthly A/B testing (titles/images/descriptions)
  • Customer messaging templates
  • Review workflow
  • Star Seller support
  • Dedicated Etsy specialist
  • Full performance report

Focus

Increase sales and optimize Etsy Ads profitably.

Perfect for

Shops with product–market fit that want predictable scaling.

Grow Package

$299/mo

For shops doing $5K–15K/month

What You Get

  1. Product optimization: 20 per month
  2. New product listings: 6  per month
  3. 10–12 tags per listing (deep keyword research)
  4. SEO storytelling descriptions
  5. Basic competitor analysis
  6. Review request strategy
  7. Sales & coupon strategy
  8. Monthly analytics report
  9. Email support

Focus

Improve ranking, boost traffic, grow sales consistently.

Perfect for

Sellers who want higher rankings + consistent sales growth.

Launch Package

$149/mo

For new shops or sellers under $5K/month

What You Get

  1. Product optimization: 8 per month
  2. New product listings: 2  per month
  3. SEO titles & descriptions
  4. 6–8 tags per listing (basic keyword research)
  5. Shop setup or cleanup
  6. Monthly analytics summary
  7. Email support (24-hour response)

Focus

Build visibility, strengthen your shop structure, and get your first stable sales.

Perfect for

Shops that need a clean foundation and reliable early sales.

Enterprise Package

$1,499/mo

For large brands needing end-to-end management across ASINs, marketplaces, ads, creative, and operations.

What You Get

Everything in Scale, plus:

  1. Product optimization: 60+ per month
  2. New product listings: 30+  per month
  3. Full keyword universe + market share tracking + retail analytics
  4. Unlimited A+ Content Design
  5. Ongoing brand protection support
  6. Full Creative Production:
    • Photo editing & enhancement
    • Lifestyle image creation
    • Custom infographics & feature cards
    • A+ Premium content (for eligible brands)
  7. Enterprise-Level PPC:
    • Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
    • Custom ad spend management (no monthly limit)
    • Advanced audience targeting & retargeting
    • Multi-marketplace ad coordination
  8. Complete Operations Management:
    • Returns & payment reconciliation
    • Shipment reconciliation + reimbursement claims
    • Inventory risk alerts + demand forecasting
    • Multi-warehouse FBA strategy
  9. CMO-level weekly strategy reviews
  10. Launch strategy for new SKUs
  11. Brand positioning strategy
  12. Product line expansion consulting
  13. Comprehensive retail analytics + market share reports
  14. Multi-market pricing optimization

Focus

Own your category and dominate across marketplaces.

Perfect for

Brands with $150K+/month revenue, 50+ ASINs, or multi-marketplace operations (US, CA, UK, EU).

Scale Package

$999/mo

For fast-growing sellers who need advanced PPC, inventory planning, and full operations support.

What You Get

Everything in Performance, plus:

  1. Product optimization: 40 per month
  2. New product listings: 20  per month
  3. Advanced keyword research (full universe) + keyword clustering
  4. A+ Content design for 4 listings/month included
  5. Amazon Account Setup included
  6. Brand Registry Support included
  7. Advanced PPC Management (SP, SB, SD)
  8. Ad spend management up to $15K/month
  9. Advanced bid strategies + placement optimization
  10. Sponsored Display retargeting campaigns
  11. Dedicated Amazon Marketing Specialist
  12. Inventory planning + FBA restock recommendations
  13. Buy Box monitoring + competitive pricing strategy
  14. Expanded operations (returns management, restock alerts, suppressed listings)
  15. Review & feedback request campaigns
  16. Buyer-seller communication management
  17. Bi-weekly strategy calls + competitor analysis
  18. Account health risk reporting

Focus

Aggressive scaling with controlled costs and operational excellence.

Perfect for

Sellers with $75-150K/month revenue who need a full-service partner to manage growth.

Performance Package

$599/mo

For brands ready to scale profitably with Amazon PPC and operational support.

What You Get

Everything in Grow, plus:

  1. Product optimization: 20 per month
  2. New product listings: 10  per month
  3. Full keyword research (full keyword universe) + competitor gap analysis
  4. A+ Content SEO optimization (add-on available)
  5. Full Amazon PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display)
  6. Ad spend management up to $5K/month
  7. Bid optimization + negative keyword management
  8. Promotions & Lightning Deals setup
  9. Day-to-day account operations
  10. Performance monitoring + case management
  11. Pricing strategy support
  12. Monthly PPC + growth strategy call

Focus

Profitably increase sales while improving TACoS and maintaining healthy margins.

Perfect for

Sellers with $30-75K/month revenue who have product-market fit and want to scale with paid traffic.

Grow Package

$399/mo

For early brands that want better rankings and consistent sales growth.

What You Get

Everything in Launch, plus:

  1. Product optimization: 10 per month
  2. New product listings: 5 per month
  3. Deep keyword research (deep keyword set) + long-tail variants
  4. Seasonal keyword optimization
  5. Listing health monitoring
  6. Monthly strategy call

Focus

Improve search visibility, strengthen conversions, build sales momentum.

Perfect for

Sellers with $10-30K/month revenue who aren't ready for PPC but want stronger organic performance.

Launch Package

$199/mo

For new sellers who need strong listings and organic visibility before investing in ads

What You Get

  1. Product optimization: 3 per month
  2. New product listings: 2 per month
  3. Keyword research (core keyword set)
  4. Title, bullet points, description, and backend search terms
  5. Category optimization
  6. Amazon Performance Insights Report

Focus

Get your first orders and build review momentum organically.

Perfect for

Sellers with 0-$10K/month revenue who need to establish their Amazon presence.

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helped 250+ companies scale.

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