In my long innings in marketing I have often been asked this question, even from seasoned marketers - how to take a client through the sales funnel. Though each situation and product market is different, yet there are certain basics that need to be followed in general. This write up is dedicated towards that Matrix of a Sale.
No sale happens unless the seller is in control. Allow me to exemplify in simple equations.
Described in different terms, these four are considered as the main causes why a sale does not see its’ closure. Seen particularly from the prospective of a sales person, the main hurdles in closing a sale are:
No matter what product one represents, no matter what territory one works in, here are primary dos and don’ts for every field salesperson that must be adhered to: