In a world dominated by technology, SEO becomes an inevitable choice to maintain a robust online business presence. A strategic and customized use of SEO can help a professional organization boost sales, increase conversion rate, and earn a better ROI.
Traffic, engagement, ranking, conversion, revenue – the realm of Search Engine Optimization (SEO) moves around all these factors. It’s a multi-dimensional approach that involves digital marketers, web developers, and content development professionals, but before you bring your assets into actions, it’s important you know what to do, what SEO hurdles you have, where the site’s user experience (UX) is getting compromised, and much more.
We all know that the page speed can impact your website ranking. The time a visitor has to wait until the web page is completely loaded. On average, a page takes 3 seconds or less to load while an eCommerce page will take 7 seconds or less. It has an impact on your audience’s User experience. A bad UX means your revenue is on stake. A slow page load is embargo by the search engines and has an impact on your ranking.
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COVID-19, the scourge of 21st century. The faster this Coronavirus pandemic is spreading, the faster it is affecting businesses around the globe. Due to the emerging situations, supplies and stocks are running low, shipping has slowed down or halted and many businesses are struggling to keep afloat during the worldwide lockdown.
The decision of whether to outsource search engine optimization (SEO) work or not depends upon the kind of online marketing expertise and talent is available in-house in a business organisation.