If you’re selling on Walmart Marketplace and your products aren’t getting the visibility or conversions you hoped for, it’s time to take a hard look at your Walmart Search Report. This underused but powerful tool is your cheat code to mastering Walmart SEO services, and ultimately, driving more sales.
Think of it this way: selling on Walmart without using the Search Report is like running a race with your eyes closed. You may move, but you won’t know which direction you’re heading. This guide will help you open your eyes, make sense of your data, and fine-tune your listings for higher click-through rates (CTR) and conversions.
What Is the Walmart Search Report?
The Walmart Search Performance Report is a goldmine for sellers. It shows how shoppers interact with your products, from impressions and clicks to conversions and keyword performance. It’s updated weekly and can be accessed via Walmart Seller Center.
This report helps you:
- See which keywords are driving traffic
- Analyze click-through and conversion rates
- Spot underperforming listings
- Benchmark your performance against category averages
Pro Tip : Use this data to identify keyword gaps and strengthen your titles, descriptions, and backend tags.
Why the Search Report Matters for Walmart SEO Services
Optimizing for Walmart’s algorithm is not the same as optimizing for Amazon. Walmart’s search prioritizes relevancy, competitive pricing, in-stock rate, and fast shipping. This means every piece of data from your Search Report can be used to tailor your listings for higher performance.
According to a 2025 Marketplace Pulse report, Walmart’s marketplace has surpassed 200,000 active sellers, marking its highest seller count ever, fueled by the fastest seller growth rate in the platform’s history. Yet only a small fraction use Walmart’s internal tools effectively. That’s your opportunity.
Another eye-opener: Brands using Walmart-specific SEO optimization services have seen up to a 30% boost in search visibility, tapping into nearly $10 billion in value, driven by a 16% global ecommerce sales surge.
How to Use Walmart Search Reports to Optimize Your Listings
1. Track Your Top Keywords
See which search terms are bringing in the most impressions. Are they aligned with your titles and product descriptions? If not, it’s time to adjust your copy.
Use long-tail keywords to be more specific. For example, instead of “LED lights,” try “battery-operated LED fairy lights.”
2. Analyze Click-Through Rate (CTR)
If your impressions are high but clicks are low, your titles, images, or price may need improvement. Use A/B testing or update images to see what gets more engagement.
3. Check Conversion Rates
Clicks don’t mean much without purchases. A low conversion rate could mean poor descriptions, missing details, or unclear pricing.
4. Compare with Category Benchmarks
Walmart’s Search Report shows how your listings perform compared to your category. Use this to identify where you’re lagging.
How Wisitech Helps You Win with Walmart SEO Services
Walmart’s marketplace is growing fast, but competition is tight. If you’re not using your Search Reports correctly, or worse, ignoring them, you’re leaving money on the table.
At Wisitech, we specialize in Walmart SEO optimization services tailored to your niche and product type. As a trusted Walmart marketing agency, we help you:
- Decode your Walmart Search Report
- Optimize product titles, descriptions, and images
- Improve your keyword targeting using real data
- Run effective ad campaigns
- Track results and refine listings continuously
From setting up your store to fine-tuning every product, our Walmart listing services give your business the competitive edge it deserves.
Ready to Grow? Let’s Talk Walmart SEO!
Selling on Walmart shouldn’t feel like a guessing game. With the right insights and strategies, you can boost your clicks, improve conversions, and maximize your visibility. The Walmart Search Report isn’t just another file, it’s your roadmap to marketplace success.
Let Wisitech guide your journey with expert Walmart SEO services that actually drive results. Contact us today for a free consultation!
Let’s unlock your Walmart potential – together.
