Wisitech Blog

December 23, 2008 | Wisitech Content Team

2008 is drawing to an end. Time to start reflecting on what could have been or what you could have done right or for that matter what saved you...

January 4, 2008 | Wisitech Content Team

Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing?...

December 19, 2007 | Wisitech Content Team

Param Shobhit Team Leader – Web Content So ‘positioning’ is dead if Larry Light, McDonald’s chief global marketing officer, is to be believed, but ‘Marketing’ per se is not....

December 12, 2007 | Wisitech Content Team

Have you heard that McDonald’s, the premier mass market branding giant, is doing away with “positioning?” And if McDonald’s is doing away with positioning, far reaching changes in the...