In a bid to give a quantum boost to their expansion into the global markets and online sales, Alignment Simple Solutions, a leading manufacturer of alignment measuring systems based in Birmingham, Ala., under the popular brand QuickTrick TM Alignment revamped their old website, replacing it with a new, user-friendly website developed by their web solutions partner Wisitech InfoSolutions.
The Objective for Website Redesign
The website revamp was based on three critical requirements:
* Increase conversion rates
* Get in line with new Google and search algorithms
* Achieve increased revenue from higher conversions
Key Challenges in Web Content Organization
To organize the information cohesively and in a sequenced manner so as to make it easy for the visitor to find the relevant information with minimal clicks.
Problem areas: The old site was rich with information, manuals, user reviews, DIYs and everything that you can think of in the subject area. But it was all scattered around.
UX/UI Design Solution
* A compelling and user-friendly design was created where all the information was reorganized as per the need basis.
* Separate categories were created for product information, reviews, videos, tips and faqs and so on.
* Even under product information, a quick glance is enough to tell you which set of products is meant for which kind of user – home, racers, truckers, bus series, etc.
Key Achievements in QuickTrick Mobile-friendly Website
User-friendly website: The new website makes it simple for the user to pick his kind of product, choose the particular size or variant, check its videos and make a purchase, all from one page.
Search engine optimization: Every page is search engine optimized with all textual and image-related elements made SEO-friendly.
Responsive: Great look, sharper style, ease of use for customers across any platform be it mobile, tablets, desktop or other.
The QuickTrick TM – Wisitech Partnership
Tess Winningham, Alignment Simple Solutions President and CEO said, “We feel very prepared for our upcoming National Television exposure and the site is a work to be proud of. I knew when researching the previous work of Wisitech that this is the right team to take QuickTrick to the next level of global recognition and sales. I am looking forward to seeing the increased revenue from higher conversions.”
Referring to Wisitech team as ‘smooth, fast, intuitive and a great team’, Tess added, “Wisitech over delivered on promises on deadlines, explanations to educate me on the most effective trends for conversion and a constant commitment to be there while making everything in the website user friendly if I prefer to do things myself.”
About QuickTrick TM
Alignment Simple Solutions started as a home hobby with the first QuickTrick TM being invented for use for Chump Car races. The company needed a tool to adjust the race car alignment for each track and for all three angles of caster, camber & toe.
The business was formed in 2012 after the demand became evident and the firm won a few awards.
Alignment Simple Solutions aims to provide quality manufacture of portable & affordable wheel alignment products through ongoing product improvement and innovation, educational development to the staff and associates and giving back to the community through preferred charities.
Awards & Nominations for QuickTrick TM
* The Alabama Small Business of the Year (2013)
* SEMA New Products Global Media Award (2014)
* Alabama Launchpad Award (2014)
* Nominated for Emerging Business of the Year by the Birmingham Business Alliance (2013)
* Nominated for the Alabama Manufacturer of The Year Awards (2013)
* Governor’s Excellence Award (2012)
Check out our portfolio of websites and apps, ranging from e-commerce to WordPress to data management.
Call us today for a FREE Evaluation of your Web and Apps needs:
Wisitech US: +1 (469) 598-2124
Wisitech, Canada: +1 (437) 443-6991
Wisitech New Delhi, India: +91 95828 49600
Or reach us on the email: partho.m@wisitech.com
