You are finally home, tired from the day’s work and looking forward to relax for some time and watch your favorite show on the television. Instead of hunting under cushions or on the center table for the illusive remote control (which never seems to be where you left it last) you just say, “Alexa, please switch on the television.” And voila! Who needs that wretched remote control anymore anyway?
A picture is worth a thousand words. It’s hard to design, or even to imagine a website with no images. Despite the argument that images make a website heavy, it’s an open secret that they are important for user engagement, which is a key determinant of the website performance or search engine optimization. Today’s blog is dedicated to the art of image optimization. Before you dive into it, it’s important to understand the following aspects.
50% of all searches will be voice searches by 2020, according to comScore. Watching the increasing adoption of smartphones and smart speakers such as Amazon Echo, Google Home, HomePod, to name a few, it’s evident that voice search is going to bring a tectonic shift in digital marketing.
If you are working as an SEO specialist in any organization, then you must be aware of the regular updates Google releases from time to time in order to stop web spam activities. The latest of course is Google Penguin 4.0 Update.
In a bid to give a quantum boost to their expansion into the global markets and online sales, Alignment Simple Solutions, a leading manufacturer of alignment measuring systems based in Birmingham, Ala., under the popular brand QuickTrick TM Alignment revamped their old website, replacing it with a new, user-friendly website developed by their web solutions partner Wisitech InfoSolutions. (more…)
A new tool in the market Springboard tool, coming from none other than the leading search engine Google is all set to put the right information at your fingertips. So what’s new, you may ask. Google has been at the forefront of placing qualified information at our fingertips for years now.
When Google sneezes, the web world catches cold. The latest Google update in organic search happened on the 4th of May, 2016. According to reports, "Google updated the search results layout to give organic listings an increased title tag size as well as increased width of the Featured Snippets/Answer Boxes, but have decreased the height of the Featured Snippets/Answer Boxes.” (more…)
What are the #BigIdeas2016 for Internet Marketing? Well, there is no dearth of ideas really. Question is which of these #BigIdeas2016 are here to stay and reap results and which are just bubbles that will burst after a while. If we look back at 2015, one of the biggest trends of the year was mobile traffic overtaking the desktop traffic. Not surprisingly, this has given a powerful overhaul to search engine optimization practices. #BigIdeas2016 for SEO is going to be leaning heavily in favour of mobile traffic, which in all likelihood will increase further. In 2016, the aim will remain to fetch more out of conversions. Let's have a look at some of the #BigIdeas2016 projections: (more…)
It is believed that the higher the number of inbound links to your site, the higher will be your website’s rankings. Search Engine Optimization SEO experts understand the significance of inbound links. However what if a non-relevant website or a site with low Page Ranking is linking back to you? What if your site is receiving links from adult sites? (more…)
Google's April algorithm update "Mobilegeddon" was designed to favor mobile-friendly sites. Hence, the fall in the search engine rankings of smartphone-friendly sites in a week after the mobile update was quite a shock. Websites, both desktops and even mobile-friendly ones, have lost rankings in the latest search results – especially those websites that don’t boast of rich, informative, value-added content.
It can be outright frustrating if the website you are trying to access comes up all spread out and garbled on your device. Well, there is nothing wrong with your phone. The website is just not up with the times.
Most of the entrepreneurs, big or small, know the significance of listing their businesses online; unfortunately not many of them give undue attention to updating the information of their businesses online. It is essential to stop wasting your time, money and energy behind insignificant marketing tools that have less ROI, and focus on online listings of your business.
The unannounced and unexpected arrival of Google algorithms every now and then makes the SEO world go into a tizzy. The year 2013 rocked the world of web marketers with the launch of Hummingbird and improvisation of Penguin and Panda. Many conventional rules and tried techniques for search engine optimization and marketing were reviewed or dumped. Now that we have entered 2014, there are some SEO practices which will still rule and some new ones would need to be adopted.
The latest trend that has caught the attention of content and SEO marketers are infographics. They are “in.” They are hot. They are a great tool for your social media marketing strategy. An infographic is a presentation of data or information through the combination of text and graphic visual representations. Over the past years, infographics have become more effective in attracting and retaining the readers’ attention than plain text. (more…)
Google on September 26th announced the launch of the new search algorithm, Hummingbird (though Google had started to use it a month earlier). Hummingbird is focusing on each word in query or keyword (entered by searcher), ensuring that search results are based on the meaning of the complete sentence or phrase or conversation rather than individual words. (more…)
In the last blog, we discussed about the latest trend of local search optimization. Now lets focus on how we can successfully conduct the local search optimization campaign. Here are some easy tips for optimizing the local search. (more…)
The latest trend to hit the tech world of connectivity and networking is local search engine optimization. With web technologies for targeting exact geographical locations advancing at a blazing pace, everyone who needs to reach out to its local target audience is jumping on to the bandwagon of local search. It has now become vital for everyone, from companies large and small to individual entrepreneurs and startups to promote their business in a way that their local audience can find them.
Latent Semantic Indexing is increasingly being used by leading search engine Google as the scanner to sift through the ocean of content and pick information that is valuable, well presented and original. Stiff competition among the search engines and the constant struggle to control spamming and to provide searchers with the valuable content has prompted Google to look beyond the earlier popular method of measuring density of primary and secondary keywords. Other search engines are, needless to say, following suit. (more…)
